ART DIRECTOR: Malcolm

DESIGNER: Malcolm

YEAR: 2020

CLIENT: Joybabble

通过阅读带领孩子看到另一个世界，托起书这样的一个动作自然就变成了该机构的重要行为识别部分。基于此，在（端午-处暑）的系列海报都是围绕此手势展开插画创作。不论是，借用通过绳索降落的特种兵看端午节；借用太阳直射北回归线看到地球上的蝉鸣；借用极具上升的温度计揭示消暑的气温变化；借用九个太阳的嬉戏灼烧了纸张揭示大暑的酷热；借用梧桐一叶而天下知秋揭示立秋的自然哲理；借用太阳的狐假虎威解释处暑时节秋老虎的威力

As children are led to see another world through reading, a gesture like holding up a book naturally becomes an important part of the organization's behavioral identity. Based on this, the series of posters in (Dragon Boat Festival - Summer Festival) are all illustrated around this gesture. Whether it is, borrowed through the rope landing special forces to see the Dragon Boat Festival; borrowed from the sun directly on the Tropic of Cancer to see the cicadas on Earth; borrowed from the very rising thermometer to reveal the temperature change of the summer heat; borrowed from the nine suns playfully burned paper to reveal the heat of the summer heat; borrowed from the wutong a leaf and the world knows autumn to reveal the natural philosophy of autumn; borrowed from the sun to explain the power of the autumn tiger at the end of summer.