ART DIRECTOR: Malcolm

DESIGNER: Malcolm

YEAR: 2021

CLIENT: TEDxHangzhou × ACAA

设计是一种创造性活动，它不仅仅是美学上的追求，更是一种推动社会、经济、科技进步的力量。作为重要的知识产权形态之一，设计的保护和尊重对于创新和产业转型至关重要。

在当前我国产业转型的关键时刻，创新已经成为一个民族进步的灵魂。然而，知识剽窃屡见不鲜，这不仅侵犯了创新者的知识产权，也会严重抑制创新的积极性和热情。尽管创新创业者带着“铁头盔”保护自己的创意和灵感，但是“知识的小偷们”却依旧能够借助各种手段将其撬开，给设计行业带来了很大的威胁。

此次设计以铁头盔象征保护严实的知识产权，黑色条纹的触手象征“知识的小偷们”以及一地的工具象征小偷使用的各种“手段”，揭示了知识产权保护问题亟待解决

Design is a creative activity that is not only about aesthetics, but also a force that drives social, economic, and technological progress. As one of the important forms of intellectual property, the protection and respect of design are crucial for innovation and industrial transformation.

At the critical moment of China's industrial transformation, innovation has become the soul of national progress. However, knowledge theft is not uncommon, which not only violates the intellectual property rights of innovators, but also seriously suppresses innovation enthusiasm and passion. Despite innovators' efforts to protect their ideas and inspiration with an "iron helmet," "knowledge thieves" can still use various means to pry them open, posing a great threat to the design industry.

This design uses an iron helmet to symbolize the protection of intellectual property rights, black stripes of tentacles to represent "knowledge thieves," and a variety of tools on the ground to symbolize the various "means" used by thieves, revealing the urgent need to solve the problem of intellectual property protection. The design industry needs to pay more attention to intellectual property protection, strengthen protection awareness from all aspects, guard against knowledge theft and infringement, protect the intellectual property rights of creativity and inspiration, and promote the sustainable development of the design industry.