ART DIRECTOR: Malcolm

DESIGNER: Malcolm

YEAR: 2017

Code coffee是致力于为 20-29岁的IT行业人群提供咖啡产品、闲谈交流场地以及创投路演环境的品牌。 标志与图形延展方向从IT行业符号与咖啡产品的特点切入，将代码、二进制、计算机语言与香醇、黑白等意象做结合。产生“404”咖啡、键盘方糖、咖啡程序等颇有趣味的视觉蒙太奇效果。

Code Coffee is a brand that aims to provide coffee products, casual networking spaces, and venture capital pitch environments for IT professionals between the ages from 20 to 29. The logo and graphic design approach is inspired by the symbols and characteristics of the IT industry and coffee products, combining images of code, binary, computer language, and rich, black-and-white coffee imagery. This creates interesting visual montage effects such as "404" coffee, keyboard-shaped candy, and coffee programs.