feacher Reading Camp Back

ART DIRECTOR: Malcolm

DESIGNER: Malcolm

Brand Creative: Malcolm

YEAR: 2022

CLIENT: feacher Podcast



学科的界限可以被无限打破,身份的标签也可以被无限重构。

▶ feacher=future+teacher,slogan是from feacher to future,意味着拥抱未来。

▶feacher也是teacher的镜像(reflection,也译为反思),意味着打破身份标签、随时可以换位为永葆好奇心的“人徒”,以及提醒自己保持谦虚、不断自我反思。

▶feacher最后(顺便)是Fiona+teacher的结合,主播菲老师其实也并非老师。

在feacher,我们聊一聊英语学习、个人成长、自我探索之路上的微小观察和发现。 一起永葆好奇,拥抱未来:) P.S. 节目目前没什么明确的定位,主播本人会从她的好奇心和兴趣出发进行盲盒式创作。



The boundaries of disciplines can be infinitely broken, and the labels of identity can be infinitely reconstructed.

▶ feacher=future+teacher, the slogan is from feacher to future, which means embracing the future.

▶ feacher is also the mirror image of teacher (reflection, also translated as reflection), which means breaking the identity label, being able to switch to the "human apprentice" who is always curious, and reminding oneself to stay humble and constantly self-reflecting.

▶feacher is finally (by the way) a combination of Fiona+teacher, and the anchor, Ms. Faye, is not actually a teacher.

At feacher, we chat about the tiny observations and discoveries on the road to English learning, personal growth, and self-discovery. (Together, we will always be curious and embrace the future :) P.S. The show has little clear positioning at the moment, and the anchor herself will create blind boxes from her curiosity and interests.