ART DIRECTOR: Malcolm

DESIGNER: Malcolm

Brand Creative: Malcolm

YEAR: 2023

CLIENT: Wu You

"無由"，是一个定位在为24-50岁的白领人群，在社区以及办公室的休息时间，提供经叶、蜂蜜、坚果以及咖啡四大类农副产品的食品品牌。主打品质、有机原材料、专家背书。

"無由"，没有理由 是简单，回归自然，潜心提供原生态优质的农副产品。 是放空，阻抗熵冗，享受当下的珍贵精致的每一秒钟。

品牌设计从“無由”本身词义与品牌特点出发，提炼出四个核心概念，即“否定”、“熵”、“老庄哲学”以及“区间” 囊括之后集中体现到其标志之中。

"Wuyou" is a food brand that targets white-collar workers aged 24-50 in the community and office during break times, offering four categories of agricultural and sideline products: tea, honey, nuts, and coffee. The brand focuses on high quality, organic raw materials, and is endorsed by the Chinese Academy of Sciences.

"Wuyou" means "no reason" and advocates simplicity, returning to nature, and providing high-quality agricultural products. It is about letting go, reducing entropy, and enjoying every precious moment of the present.

The brand design is based on the meaning of "Wuyou" and four core concepts: "negation," "entropy," "Laozi philosophy," and "interval," which are reflected in logo design.