ART DIRECTOR: Malcolm

DESIGNER: Malcolm

YEAR: 2022

CLIENT: EdwithU

2021年的一波双减政策，教育机构迎来了一大波裁员潮，被裁的人群大多是“文科”背景。为了帮助这部分人找到新出路与职业发展的可能性，教育社群品牌EdwithU的将第三届峰会的主题拟定为“以文会友”。

围绕着“以文会友”的主题，将关键词锁定在文科人无限可能性、未来的未知性、“文”与“问”的谐音，并与品牌图形“U”进行结合。“文”与“问”谐音，将文的概念塞入“问”的符号中，最终通过将2个问号拟合成一个“∞”的符号形成主图形，再将“U”的小图形比作每一个文科人，在“∞”的道路上进行探索。

In 2021, the education sector experienced a wave of layoffs due to the new "double reduction" policy in China, and many of those affected were humanities majors. To help this group find new paths and opportunities for career development, the education community brand EdwithU chose "Meeting of Minds through Humanities" as the theme for its third summit.

The keywords for the theme are "infinite potential of humanities majors," "uncertainty of the future," and the homophonic relationship between the Chinese characters for "文" (wen, meaning humanities) and "问" (wen, meaning question). These elements were combined with the brand's graphic "U." The concept of "文" was inserted into the symbol of "问" to form the main graphic, which combines two question marks into an "∞" symbol, representing the infinite possibilities for exploration on the road of humanities. The small graphic of "U" represents each humanities major on this journey.